An article released by Reem Borrows on the ‘Top five challenges facing Australian Pharmacy Owners in 2022’ is honest and accurate. It is easy to see challenges looking from the outside in, but when you are in the thick of it, it can be hard to see the ‘mistakes’ taking place, day in and day out – but think of the advantages you could have by taking a moment to look at your business from a new perspective.

Let’s look at challenge number two that Reem outlined:

‘Not identifying profit opportunities’

Let’s double down and look at this concerning new products and category management. It is easy to dismiss new products and sideline category management. You have so many other things to do. Categories seem to be going okay, sales are fine, but could they be better, and what about customer satisfaction? Do you offer unique products, innovative products, and products that help address common healthcare concerns? New products are often designed to address common concerns associated with older...