If there is one blog you read today that could truly change your results for the better, let it be this one.

But promise yourself something. Do not just read it and carry on with your day. Read it. Let it land. Then identify one small thing you feel ready to change to help you achieve the results that you want.

Creating a New Paradigm

At Dreem Coaching & Consulting, we are in the business of creating new paradigms. This is not a fancy term for change. It is about shifting the way we think, feel, and act so that we begin to produce results that truly match what we want. We recognise that what got us here may not necessarily take us to where we want to go next. This applies to leadership, business, relationships, health, love, and advocacy.

The details might differ, but the process is the same. Creating a new paradigm begins with clarity. We need to be able to answer the question: What do I truly want? It is surprising how often the answer is vague or half-formed. Until the goal...

Staff who think selling is a dirty word miss the point about what selling in pharmacy really means.

Patient health outcomes are central to pharmacy values, yet many pharmacy staff shy away from “selling” and have a very narrow perception of what it actually means. As a pharmacy assistant, you only begin to help patients and customers when you ask them questions to understand their true needs.

We need to demystify the sales process and take away its negative connotations because you cannot help anyone until you ‘sell’ to them.

Selling in pharmacy is about asking questions and finding out about customers’ needs. The way that it’s done is unique to selling in other competitor retail environments. As an example, if you walk into any Coles and pick up five packets of Panadol, no one will ask you any questions in the aisle or at the check-out. However, in pharmacy it’s a different story. We start the selling process by asking patients questions — even if it is at the till when they’ve alr...